More Ideas for Retaining Members!

These ideas for retaining members are not in any particular order. Take a moment to think about each one, and choose those that you think will work for your club, adapting them as you wish. We hope that they will help your club grow and become strong!

• Send a thank you note EVERY time somebody comes to visit!
• Include networking tips in newsletter or new member pack. Networking is a primary reason for joining and one of the most important benefits to offer. Produce a short article or checklist on how to use these networking opportunities more effectively. Add to a meeting or convention brochure. You could email the list (with individual member’s permission) to pre-registered attendees shortly before conference.
• Use testimonials from some members who aren’t active but still feel membership is valuable. If members feel we understand and are trying to help them cope with challenges they are more likely to renew. Ask those who are not active but continue to renew to contact other inactive members.
• Use Jeopardy marketing putting it in the form of a question. “Wouldn’t it be great if someone were working everyday to tell the public about….?” Or “Wouldn’t it be nice if every month someone brought to your door another form of continuing education and a place to find out about job openings?”
• Conduct focus groups by phone. Members with varying years of experience focusing on the needs of a small segment. New member focus group. Send all participants an agenda and set of rules. Take attendance; let everyone know who is attending. Make a list of who speaks so you know who to ask for input.